the psychology of your 20sHosted by Jemma Sbeg, The Psychology of your 20s is the world’s leading psychology and mental health podcast, bridging the gap between academic research and Gen Z cultural trends.
HQ SEP7 Support:
Global Visibility & PR Strategy: Executing a prestige strategy to position Jemma Sbeg as a premier Smart Girl cultural commentator and founder.
Netflix Launch Leverage: Scaling the narrative around the podcast's global expansion, highlighting its selection as one of the few podcasts to go live on Netflix in the US and Canada.
Thought Leadership & Media Placement: Securing features in top-tier cultural publications and placing Jemma-authored articles on the science and research behind defining experiences like imposter syndrome and career anxiety.
Aspirational Podcast Guesting: Coordinating guest appearances on prestige platforms to discuss "What psychology actually says about our 20s," moving beyond simple podcast swaps.
Brand Refinement: Strengthening the founder narrative of an Australian success story, an educated creator building a scalable, global psychology media empire.
The Psychology of Your 20s | Founder Press Kit
The Psychology of Your 20s | Podcast Press Kit
IMPACT
HQ SEP7 is positioning The Psychology of Your 20s as a dominant global authority in the wellness space.
By leveraging over 50M total downloads and 1.5M monthly listeners, the strategy transforms the show from a podcast into a comprehensive media brand.
view more case studies:
Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.