the psychology of your 20s

Hosted by Jemma Sbeg, The Psychology of your 20s is the world’s leading psychology and mental health podcast, bridging the gap between academic research and Gen Z cultural trends.

HQ SEP7 Support:

Global Visibility & PR Strategy: Executing a prestige strategy to position Jemma Sbeg as a premier Smart Girl cultural commentator and founder.
Netflix Launch Leverage: Scaling the narrative around the podcast's global expansion, highlighting its selection as one of the few podcasts to go live on Netflix in the US and Canada.
Thought Leadership & Media Placement: Securing features in top-tier cultural publications and placing Jemma-authored articles on the science and research behind defining experiences like imposter syndrome and career anxiety.
Aspirational Podcast Guesting: Coordinating guest appearances on prestige platforms to discuss "What psychology actually says about our 20s," moving beyond simple podcast swaps.
Brand Refinement: Strengthening the founder narrative of an Australian success story, an educated creator building a scalable, global psychology media empire.

The Psychology of Your 20s | Founder Press Kit

The Psychology of Your 20s | Podcast Press Kit

IMPACT

HQ SEP7 is positioning The Psychology of Your 20s as a dominant global authority in the wellness space.

By leveraging over 50M total downloads and 1.5M monthly listeners, the strategy transforms the show from a podcast into a comprehensive media brand.