At HQ SEPT, Vivianna offers dynamic 30- to 90-minute workshops designed to introduce startups to the essentials of Public Relations. These sessions are crafted for founders, early-stage teams and entrepreneurs who want to sharpen their storytelling, strengthen their media presence, and build lasting reputations.

Workshops are delivered globally, in person or online, at accelerators, incubators, business schools, venture programs, and innovation hubs. Each workshop is interactive, practical and tailored to the challenges of startups navigating competitive markets.

Workshops

Startups often struggle to communicate their value clearly and strategically. HQ SEPT workshops break down the fundamentals of PR into accessible, actionable steps. From building founder credibility to engaging with media and managing crises, each session equips teams with practical tools to scale their communication as they scale their business..

  • PR Foundations & Strategy

    What PR is and why startups need it

    Founder branding & thought leadership

    Messaging frameworks and storytelling for growth

    Investor PR vs. consumer PR

    Global vs. local positioning

  • Execution & Media Engagement

    Media relations: how to pitch, build credibility, and secure coverage

    Storytelling for journalists and audiences

    PR & digital channels (LinkedIn, podcasts, newsletters, social media)

    Press kits, toolkits, and strategies for funding rounds

    Partnerships and social proof to amplify visibility

  • Risk Management & Measurement

    Crisis communication strategies for startups

    Measuring PR impact and demonstrating ROI

Cross-Industry PR & Storytelling

Tailored narratives for diverse sectors:

  • Tech & AI – turning innovation into human-centered stories

  • Fintech & Blockchain – building trust in skeptical markets

  • Health & Wellness – balancing science with accessibility

  • Food & Beverage – lifestyle, influencers, and sustainability

  • Sustainability & Climate Tech – impact-driven narratives, avoiding greenwashing

  • Retail & Consumer Goods – authenticity with aspiration

  • Mobility & Transportation – innovation, safety, and adoption storytelling

Format & Availability

  • Duration: 30–90 minutes

  • Format: In-person or virtual (global availability)

  • Audience: Startups, accelerators, incubators, business schools, venture programs, and innovation hubs

  • Customization: Workshops can be adapted by industry, stage of growth, or regional market

Email us to book a workshop

vivianna@hqsept.com